Curriculum

Whether you just want to take one course or are committed to developing a mastery of the skills and mindset of innovation, here are a few options to consider. 

Interdisciplinary Innovation & Entrepreneurship Minor (for non-business undergraduate majors):

Gain the skills and mindset to design, deliver and scale solutions to complex challenges. Graduates leverage their innovation and entrepreneurship capability in government, NGOs, mature companies, social ventures, and startups.

Innovation & Entrepreneurship Concentration (for undergraduate business majors): 

A concentration allows you to study a business discipline outside of your business major by taking 6-9 additional credits of coursework. Enhance your degree with courses in innovation and entrepreneurship. 


Business School Design Thinking Courses

Undergraduates and Graduates at the Raymond A. Mason School of Business can benefit from these course offerings:  

Undergraduate Courses:

BUAD 340 – Intro to Innovation & Entrepreneurship

Fall or Spring(3) Henshaw

This course exposes students to fundamental innovation and entrepreneurship concepts and will also provide an entry point into the Innovation & Entrepreneurship minor. Students will learn about the mindsets and tools associated with innovation and entrepreneurship and will be prepared to hit the ground running in subsequent, project‐based Innovation & Entrepreneurship courses.

BUAD 451 – Customer Insights for Innovation

Fall or Spring(3) Luchs | Prerequisite(s): BUAD 311 or consent of the instructor.  

Many business opportunities and decisions depend on an understanding of customers’ values, needs, aspirations and behaviors. These unique insights inform the development of products, services, and brands that are valued by customers and differentiated from competition. This course will be an immersive and experiential introduction to customer insights research, including fieldwork using a variety of qualitative research methods. In addition, these methods will be applied within the context of generating concepts for new products and services that address the insights identified. 

BUAD 453 – Sustainability Inspired Innovation and Design

Fall or Spring(3) Luchs | Prerequisite(s): BUAD 311

Many companies are embracing sustainability as the inspiration and impetus for the next wave of product and service innovation.  In this course, we will explore the reasons behind this growing interest in sustainability, what sustainability means to consumers, and the opportunities it presents to companies that want to “do well while doing good”. This course will also emphasize the process and outcome of product and service innovation, from creative idea generation to concept evaluation. Specifically, students will gain significant hands-on experience with the tools and techniques of “Design Thinking” in a studio setting, with a focus on developing innovative ideas that promote the principles of sustainability. 

BUAD 457 – Creative Problem Solving

Fall or Spring(3) Olver/Allar

A study of the processes of creativity and innovation in complex problem-solving, informed by both business and inter-disciplinary approaches. Throughout the course, students engage in a mix of experiential, experimental, and reflective exercises designed to promote integrative and creative problem-solving, with an emphasis on the techniques, frameworks and mindsets that drive innovation in organizations.

Graduate Courses: 

BUAD 6851 – Design Thinking

Design Thinking is a systematic, iterative, human-centered approach to solving tough, real-world problems that are often ill-defined and stubbornly immune to traditional problem solving approaches. Design Thinking is a methodology for generating innovative solutions that are at the intersection of people’s needs, technological feasibility, and business viability. This course provides a hands-on introduction to Design Thinking methodologies and mindsets and encourages students to immediately put them into practice.