Welcome to William & Mary's UKROP STUDIO for Innovation & Design

 A place to learn and practice the skills and mindset needed to identify and solve today’s big problems, and to pursue tomorrow’s great opportunities.

Photo of students using craft materials to create simple prototypes Photo of one student sharing his prototype and two students giving feedback and smiling. Photo of four students presenting their prototype and smiling.
Graphic of the design thinking infinity frame work made up of four phases: Discover, Define, Create, Evaluate.

Home to an Innovation Mindset

We teach a methodology known as “Design Thinking.” Design Thinking has emerged as a best-practice set of methods and mindset, wherein traditional analytical skills merge with creative, divergent-thinking skills in an intentionally structured, yet highly flexible and dynamic process.


“Space is the body language of an organization.”

– Make Space

Hands-on learning in and out of the classroom.

Creativity is never confined to a classroom. Whether you are going around campus to conduct interviews, or attending a design thinking or entrepreneurship workshop, the Ukrop Studio and William & Mary offer multiple avenues to stretch your creative problem-solving skills.

Innovation & Entrepreneurship Courses

Take one class, or many. Check out our Innovation & Entrepreneurship minor or concentration. 


Clubs, Centers, & Resources

Innovative spaces and people exist all around campus. Discover ways to get involved.